Unlock the Success Story: Learn the Secret Behind Securitas’ Support Success →
Home Success stories
Innovative Solutions CX
Innovative Solutions CX Partner Logo

Transforming Contact Centers in LATAM: How INO Fuels Innovative Solutions CX’s Vision

Faster
sales cycles
Effortless
CRM integration
Positive
user feedback
Flexible
commercial approach

INO CX is not just a platform, it’s the engine behind our CX transformation projects. Its flexibility, intuitive design, and seamless integrations let us go further, faster. But what truly sets this partnership apart is the trust, collaboration, and shared vision to bring impactful, intelligent customer experiences to life across Latin America.

Alondra Bejarano
Sales director at Innovative Solutions CX
Company

Innovative Solutions CX is a colombia-based company specializing in cloud contact centers, digital transformation, and conversational AI. As an INO CX partner, they help B2B organizations modernize CX through seamless platform integration and expert consulting.

Context

In a region where many companies still rely on legacy systems, Innovative Solutions CX saw a clear opportunity to introduce intuitive, scalable, and omnichannel contact center solutions. Their partnership with INO CX enables them to deliver smarter, faster, and more impactful customer experiences across LATAM.

Field of activity
Technology consulting
Key words

Partner

Latam

Digital Transformation

Share

Introduction

Innovative Solutions CX is a young and fast-moving consulting and technology firm based in Colombia, focused on transforming how B2B organizations across Latin America engage with their customers. With a deep commitment to innovation and a practical consulting approach, the company specializes in omnichannel contact center platforms, digital transformation, and generative AI solutions.

As an official INO CX partner, Innovative helps companies optimize sales and customer support through the integration of advanced tools, including WhatsApp automation, web-based conversational AI, and seamless CRM connections. A key differentiator is their focus on continuous consulting, ensuring every client adopts technology that fits both operational goals and internal workflows.

The Challenges

In working with businesses across Latin America, Innovative Solutions CX identified a growing need to modernize legacy contact centers and bring together communication channels under a single, intuitive, and scalable solution.

The market is not defined by lack of ambition, but rather by the need for solutions that are:

  • Easy to use and quick to deploy
  • Flexible and adaptable to varied customer service models
  • Secure, scalable, and future-ready
  • Able to integrate naturally into existing systems like CRMs

INO CX offered a clear opportunity to respond to this demand. Its user-friendly design and robust functionality enabled Innovative to engage with companies that were previously hesitant to adopt cloud contact center technologies—particularly in sectors like services and sales, where agility and customer focus are essential.

The Partnership

The collaboration between INO CX and Innovative Solutions CX is based on a strong alignment of purpose: to deliver meaningful, intuitive technology that improves both operational efficiency and customer outcomes.

Why Innovative Solutions CX chose INO CX:

  • An intuitive omnichannel platform with native support for voice, messaging, email, and WhatsApp
  • Agile configuration and fast demo capabilities that accelerate decision-making
  • Easy CRM integration, reducing technical effort and deployment time
  • Smart routing and advanced reporting to support agent performance and management oversight
  • A flexible commercial model that adapts to client growth

INO CX values Innovative Solutions CX for their deep expertise in CX transformation, their proximity to clients, and their ability to deliver high-impact solutions with both technical depth and strategic insight. Their consultative, hands-on approach has been essential to the success of every joint project.

How the Projects Work

One of the most representative projects carried out by Innovative Solutions CX involved a leading Colombian company in the electronic security and technology management sector, responsible for delivering critical solutions to both public and private organizations.

The goal was to boost service efficiency by bringing all key communication channels together in one place. INO CX was selected as the central platform to integrate voice, WhatsApp, and webchat, along with Zoho, ensuring full traceability, smooth operations, and a consistent customer experience.

The project included several key phases:

  • Introducing the platform to align information gathering with the actual capabilities of INO CX

  • Setting up voice and digital channels with intelligent routing

  • Activating dashboards and monitoring tools for real-time visibility

  • Providing comprehensive training to the contact center teams

Throughout the process, on-site and in-person support was maintained at the contact center operations, assisting with testing, adjustments, and validations in a controlled environment. The project achieved a successful go-live without impacting customer service channels and ensured a seamless migration, preserving service continuity.

This deployment showcased the strengths of the partnership: agile implementation, continuous technical support, and a full focus on customer outcomes. The project is currently progressing into its second phase, focused on integrating Zoho CRM and Zoho Desk using INO CX’s native connectors, consolidating customer and case management within a unified ecosystem.

The collaboration between Innovative Solutions CX and INO CX continues to strengthen the client partnership and unlock new tech opportunities that are driving digital transformation across the region.

The Results

The outcomes of the partnership have been positive for both organizations and the clients served:

For Innovative Solutions CX:

  • Faster project cycles driven by agile demos and flexible configuration
  • CRM integration workflows that reduce deployment complexity
  • Strong traction in the Colombian market, including a successful launch in a key account
  • Positive end-user feedback, especially on the agent interface and reporting capabilities
  • Commercial flexibility that allows better alignment with client growth

For clients:

  • A unified interface that simplifies agent experience across all channels
  • Tools for real-time monitoring, silent coaching, and performance evaluation
  • Consistent customer interactions supported by automation and smart routing
  • Access to reports that support decision-making and continuous improvement

The collaboration has enabled Innovative to scale its offer, extend its value-added services, and position itself as a digital transformation leader in the CX space.

Next Steps

Innovative Solutions CX is now actively engaged in new opportunities across sectors such as sales, service, and public institutions. Several projects are in advanced stages, supported by a growing demand for intuitive and reliable CX solutions.

With a growing presence in Colombia and interest from across the region, the partnership is poised to scale in both size and impact.

Ready to Explore a Partnership Like This?

The partnership between INO CX and Innovative Solutions CX continues to evolve, shaped by the needs of the market and the ambition to make modern customer experience accessible to more organizations across LATAM.

If your business is looking to modernize its contact center and deliver better, faster, and smarter customer interactions, let’s start a conversation.

Discover how INO CX can help you deliver technology that makes sense.

[Contact us]

Liked this story? Discover more INO CX solutions.

Call center software dashboard showing real-time agent interface, queue performance, average handle time, service level, first call resolution, and multichannel wait times including WhatsApp, Email, and Web Chat.

Call Center Software

Discover INO CX, powerful call center software for inbound, outbound, and hybrid teams. Boost productivity, gain real-time visibility, and deliver better customer service across voice, email, SMS, and messaging.
Learn more
Phone symbolizing BPO call centers, with INO CX interfaces displaying BPO-friendly features like KPI tracking and outbound campaigns with progressive and power dialer modes.

BPO

Power your BPO with INO CX’s flexible, cloud-based contact center. Manage multichannel support, automate workflows, and scale client services with performance-driven tools and integrations.
Learn more
INO CX integrated with Salesforce Service Console, showing embedded telephony features, live call handling, performance dashboards, and omnichannel customer interactions.

Salesforce CTI

Connect INO CX with Salesforce for seamless CTI. Boost agent productivity with click-to-call, screen pop, call logging, and real-time customer data—all in one view.
Learn more
products capacities digital engagements

Digital Channels

Revolutionize digital customer engagement with INO CX. Live chat, SMS, email, video call, and social messaging tools in one powerful platform.
Learn more

Deliver Better Service, Build Stronger Relationships

Ready to elevate customer relationships? Try INO CX’s call center software to streamline workflows, personalize interactions, and boost satisfaction. See it in action!
Checkbox*
Empowering
Every Interaction